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Miffy, derived from the word Little Bunny in Dutch, was created by Dick Bruna. Featuring in over 30 books, she is Bruna's best known character and loved by children all over the world. Miffy was created to be uncomplicated and innocent, providing a sense of safety and a positive attitude on her adventures.
Since the creation of Miffy in 1955, she now features on a wide variety of products from cuddly toys, to lights and stationary.